Gary David, PhD

Associate Professor, Sociology

Bentley University

Gary David conducts ethnographic research in a variety of settings, with research on: 1) integrated experience design; 2) examinations of implementation and use of technology, 3) collaborative communication, 4) organizational culture and change, and 5) assets-based innovation. He also has his own consultancy called Ethno-analytics, which integrates big data in local contexts. Present projects include examining the nature of collaborative activity in multicultural worksites, the impact of speech recognition technology and electronic medical records on healthcare, the implementation of enterprise systems on workplaces, and how co-workers build a collaborative relationship through engaging in workplace practices. Additionally, he is involved in work applying conversation analysis and forensic linguistics to the examination of customer experience, police interrogations, and workplace interactions.